WE ARE JARVIS MEDIA GROUP
Powerful Ideas That Are Creating Memorable Brands
BusinessWP Business Identity
How We Brought The BusinessWP Brand To Life
Here is a condensed look at the powerful ideas that are creating the BusinessWP brand. See How BusinessWP uses logotypes, colors, typeface and patterns to make our brand succeed. Our Award-Winning Team of Experts provide effective strategies across various verticals. Website Design. Website Management. Brand Strategy. Digital Marketing and more!
LOGOTYPE 2022-2023
Jarvis Media Group, originally founded in 1999 by John D. Jarvis designed the original logo; it was simply the word “Jarvis” set in the Adobe Anton typeface. The Jarvis logotype as we know it today was created in early 2005 by John D. Jarvis as well. He used two Google typefaces: Anton Small Caps for the “Jarvis” text, and Anton Reg as influence for the “J” mark. The design was later visually refined by Ricky Driessle (formerly known as Rick Deez, or DEEZ) — the core design lead, who helped shape the Jarvis brand from early on, and later further adjusted for balance and proportions by John A. Jarvis, during the creation of it’s last Handbook.
Currently in 2022, JMG has seen unprecedented growth in spite of the COVID pandemic. JMG and BusinessWP both recognized the opportunity to merge their already successful individual corporate strengths to bring both our customers a more complete service offering with unparalleled customer service.
To pay homage to our founder John D. Jarvis, in 2022-23 we are continuing his simplistic logotype vision with our “NEW” BusinessWP Logos to create a strong, fresh, clean and corporate look.
COLORS
Colors are one of the key aspects when it comes to brand recognition. Making sure we use the right hues (colors) is essential to that effect. Check out the following list to find the official BusinessWP colors. Colors are separated into three groups. The Standard, “High Impact” Colors, coupled with the Grays, and Auxiliary colors. The most recognizable colors are, obviously, the High Impact and Grays. The Auxiliary hues can be used for various reasons, and come in a variety of values, with some tints (added white), tones (mix with another hue), and shades (added black)
PRIMARY COLORS
HIGH IMPACT COLORS
DARK COLORS
PATTERNS
We like to believe that waves are here to symbolize progress, movement and strength. All of these attributes are something we want to be recognized for with our audience. You can see these patterns in our stationary, swags, and of course on our website. Patterns are fun, a favorite branding element for designers. They are refreshing and bring life to other visual elements.
TYPOGRAPHY
Our original logo; is simply the word “BusinessWP” set in the Adobe Anton typeface. The BusinessWP logotype as we know it today uses two Google typefaces: Anton Small Caps for the “usisiness” text, and Anton Reg as influence for the “B” and “WP” mark but those typefaces are reserved for the Logotype only and should not be used elsewhere.
ROBOTO & OPEN SANS
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Designed with an upright stress, open forms, and a neutral yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Open Sans has fantastic character support for multiple languages.
WEIGHTS AND STYLES
We use six Opens Sans weights and styles: Light 300, Light 300 Italic, Regular 400, Regular 400 Italic, Semi-Bold 600, Semi-Bold 600 Italic.
